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Digital Marketing for AI-Driven Clean Tech Platform

Delivery of consultancy, website, content, PPC, pitch deck and social media marketing

Executive Summary

AI-driven green energy platform. Innovationly was then engaged to provide digital marketing services to clean tech start-up Resilience Energy, an AI-driven green energy platform.

Resilience Energy is a clean-tech start-up accelerating the transition to a net-zero future. Their AI-driven virtual power plant REnergy platform sits between the consumer and the power grid, optimising renewable energy assets to boost savings and reduce carbon, trading excess energy to generate revenue. The platform controls when to draw down energy from the grid, when to store it and when to sell the excess produced energy. The REnergy platform aggregates unpredictable home power generation into a single source that can then be traded with the grid, providing a greater return for its users and providing the grid with more green energy.

Founded by Loic Hares, who has 14 years of experience in the UK Energy industry on the distribution and supply side, his knowledge of the industry is second to none. Throughout his career, Loic has always sought to use data to drag the GB energy industry into the 21st century. He has a proven track record of building operations and commercial and customer service functions in energy start-ups, such as Tempus Energy, Usio Energy and Toto Energy.

Challenges and Objectives

Reliance Energy’s first planned phase was to turn UK homes into personal power stations. This phase was a B to C play. Resilience Energy turned to a crowdfunding raise to fund the initial costs, and in addition, sold solar installations and battery storage. They planned this first phase to enable the development of the AI-driven platform. This platform, known as REnergy was a B2B play, with Resilience Energy going to market through partnerships with battery storage providers and salary installers.

The initial challenge was to generate revenue through B2C sales to fund the platform development. This included the crowdfunding raise and the direct acquisition of consumer accounts. The second challenge was then to reposition the pivot into a B2B platform. This required a complete reworking of messaging and the website.

Innovationly started working with Resilience Energy during their successful Crowdcube raise of £151,000, 50% above target. Initially engaged in supporting social media, Innovationly’s role grew to provide consulting and additional digital marketing services.

The Bethnal Ventures provided pre-seed funding, Europe’s leading early-stage tech for good VC.

How Product/Service Helped

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Buyer Personas

Innovationly hosted a role-based buyer persona workshop that used initial research as the basis to build upon. These personas were used to tailor the content across the website, social media and account-based marketing activities.

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Website Development

After supporting the design and construction of the original website, Innovationly committed to building a new website to focus on the pivoted business. The site was designed and constructed within two weeks. We created this website from the ground up, building a stronger brand image for digital presence and corporate identity.

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Website Hosting

Innovationly provides hosting for the website of the company.

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Website Maintenance and Support

We offer continuous support for the website, including updates and patches.

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SEO

SEO on the page to improve the website search engine rankings and generate organic traffic.

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Video content

Innovatively created a series of video interviews with the founder and industry experts. We broadcast the Resilient Futures series on Facebook Live, and the content became the foundation of Resilience Energy’s YouTube channel.

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Social Media

We have created an ongoing series of posts on social media, including videos, to be used on LinkedIn, Twitter, Facebook and Instagram.

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Collateral

We have created additional collateral used as lead magnets in outbound marketing activities. Including a white paper and a brochure on the product.

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Graphic Design

Innovationly created a visual language that would be instantly recognised across all mediums. We created a range of infographics that help make complex information eye-catching, shareable and easily digestible. We created graphic website elements. And we created a pitch deck.

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Copywriting

We have provided the copywriting for the website and the supporting collateral.

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Google Ads

Google Ads were employed in phase one of the project to generate solar and battery installation leads. This included ad creation, defining audiences, management and reporting.

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Facebook Ads

Facebook Ads were used to generate leads for solar and battery installations in phase one of the project. This included ad creation, defining audiences, management and reporting.

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Buyer's Journey Mapping

We created a visual representation of the steps your audience typically goes through to becoming your customer and buying your product.

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Consultancy

Innovationly provided consultancy on the sales systems to be used by Resilience Energy. We facilitated this through workshops and a detailed report.

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Advisory Board

The directors of Innovationly served as advisory board members for Resilience Energy.

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Support to Internal Sales

Innovationly’s team drew on their extensive sales experience to support Resilience Energy’s internal sales resource.

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Email campaigns

We created an eight email sequence for email marketing. This process included copywriting, design, GDPR compliance checks, and AB testing.

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Marketing Automation

Specified and deployed marketing automation to increase marketing effectiveness, remove manual processes and provide convincing communication.

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Animation

We have created animated elements that were used within the website.

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Blogs

Innovationly oversaw the production of a series of blogs written by industry subject matter experts.

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Pitch Deck

Innovationly created pitch decks to provide a solid graphic identity, without taking away from the data shown in the presentation.

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Introduction to investors

Innovationly set up several introductions to members of our investor network.

Outcome

Innovationly helped Resilience Energy get through funding rounds and successfully win their first customers.

Growth Marketing for Growing Companies.

Company Reg: 13770672

VAT Number: 9613738D

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Contact Us

We have our expert team in the office Monday to Friday 09:00 - 17:00.

London:
0203 535 8059
london@innovationly.co.uk

Colchester:
0203 535 8059
colchester@innovationly.co.uk